New B1 adventure, now in Kazakhstan

B1 Soccer Academy and the sports agent Yeltay Kushekov have signed a new collaboration agreement that establishes a new relationship and allows to continue expanding the B1 Soccer Academy brand around the world, this time with Kazakhstan.

Eric Bertran, CMO of B1 Soccer Academy, and Yeltay Kushekov, sports agent and representative of Madrid Company, have sealed the agreement at an event that also brought together Marc Fortuny, Head Coach of B1, Olga Nikitina, Country Manager of B1, and Ainura Mukanova, partner of Kushekov.

The agreement between the two institutions aims to create a new sporting link between Spain and Kazakhstan to provide the opportunity for young talents from the Asian country to become part of the programs that B1 offers in the city of Barcelona.

Soccer is a unique sport that unites billions of people in the world and with this union with B1 we want to become the bridge for players and coaches of our country to know the methodology of B1 and to improve and become professionals.

Yeltay, who currently resides in Madrid, traveled to Barcelona to see firsthand all the services and possibilities that B1 offers in Barcelona. In the same way, during the meeting very interesting topics and options for the very near future were raised. A work that will surely bear fruit, as stated by our CMO Eric Bertran:

“We believe in our work and we are very faithful to our philosophy. We want the best for each and every one of our players and we always offer them the best sports and educational options. Starting to work with Yeltay means growth of our project, opening new markets and discovering new talents. He is an expert sports consultant with a lot of experience, and we are sure that the relationship will be very positive.”

During the visit, they were able to attend one of our morning training sessions, where Marc Fortuny led the session with all our players of more than 10 nationalities. They were also able to evaluate the quality of the training sessions, as well as to know the opinions and personal assessments of the players.

They also had time to visit the residence where the boys and girls who are in the program live, from the rooms, dining room, and common areas.

Creating new opportunities

Starting in October, both entities will start offering different services, from short programs ranging from 1 week to 3 months, through long programs from 6 to 10 months, completing an entire season.

Entire teams will also be offered the possibility to travel to Barcelona to live a unique sporting experience. As well as theoretical and practical training for coaches.

We hope that this is the beginning of a long and prolific relationship that will allow us to offer the best sporting opportunities to all athletes who trust us for their future!